Privacy Policy

This policy applies to:

• Website visitors
• Individuals who make enquiries
• Those who sign up to newsletters or mailing lists
• Potential clients, suppliers, and collaborators interacting with us through online channels

This policy should be read together with our Cookie Policy, which explains how we use cookies and similar technologies.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR). Cake Industries Ltd is registered with the Information Commissioner’s Office under registration number ZB071273.

Who we are

Cake Industries Ltd, Unit 2, Abbey Trading Estate, Bell Green Lane, London, SE26 5TW

Tel: 020 8659 0583

Email: info@cakeindustries.co.uk

We are the data controller for the personal data processed through our website.

What information we collect

Information you provide directly. You may provide personal information when you:

• Submit an enquiry form
• Contact us by email or phone
• Subscribe to mailing lists or newsletters
• Register interest in working with us
• Download project information or documents

This may include: name, email, phone, company, job title, project details, and other voluntary information.

We collect: IP address, browser type, device information, pages viewed, time on pages, referring site, and cookies (see Cookie Policy).

How we use your information

• Responding to enquiries
• Managing business relationships
• Sending updates or marketing communications (opt‑in or legitimate interest)
• Website analysis and improvement
• Legal or regulatory compliance

Legal bases for processing

• Contract
• Legitimate interest
• Consent
• Legal obligation

We may share your personal information with employees of Cake Industries Ltd, and with our insurers, legal and professional advisers, agents, trusted suppliers, and subcontractors where this is reasonably necessary for the purposes set out in this policy, including managing enquiries, delivering our services, and operating our business.

We may also disclose your personal information:

• Where required by law or regulatory obligation
• In connection with any ongoing or prospective legal proceedings
• To establish, exercise, or defend our legal rights (including sharing information for fraud prevention or credit risk reduction)
• To a purchaser or prospective purchaser of any part of our business or assets
• To any person or authority who, in our reasonable opinion, is entitled by law to request access to that information and would be likely to obtain a court order requiring its disclosure.

Except as set out in this policy, we do not share your personal information with third parties, and we never sell personal data.

Data retention

We only retain personal data for as long as necessary to fulfil the purposes for which it was collected, including responding to enquiries, managing projects, maintaining business relationships and meeting our legal, financial and regulatory obligations.

Retention periods vary depending on the nature of the data:

• Enquiry and business contact information: retained for up to 5 years from last contact.
• Contractual, project and financial records: retained in accordance with statutory requirements (typically 6–7 years).
• Mailing list information: retained until you unsubscribe or ask us to remove your details.
• Website analytics data: retained as outlined in our Cookie Policy.
• We may retain limited information to ensure we comply with your requests not to be contacted.

Cookies

See our Cookie Policy for full details of cookies used.

Your rights

You may request access, correction, deletion (where permitted), restriction, portability, or object to processing.

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access: you can request a copy of the personal information we hold about you. We may ask for reasonable and proportionate evidence of your identity before providing this information.
• Right to rectification: you can ask us to correct inaccurate or incomplete personal data.
• Right to erasure: you can request that we delete your personal information where legally permitted.
• Right to restrict processing: you can ask us to limit how your data is used in certain circumstances.
• Right to object: you can object to processing carried out on the basis of legitimate interests or for direct marketing.
• Right to data portability: where applicable, you may request your data in a structured, commonly used format.
• Right to withdraw consent: where we rely on consent (such as for marketing), you may withdraw this at any time.
• You may instruct us at any time not to process your personal information for marketing purposes. Every marketing email we send includes a clear option to unsubscribe.
• We may refuse a request or withhold information where permitted by law, for example where disclosure would adversely affect the rights of others or where exemptions apply.

To exercise any of these rights, please contact us at info@cakeindustries.co.uk

External links

We are not responsible for the privacy practices of third‑party sites.

Data security

We use appropriate technical and organisational measures to protect personal data

Changes to this policy

Updates will be posted on this page.

Feedback and Complaints

We welcome all forms of feedback about how we handle personal data; whether it’s a concern, a suggestion for improvement, or a positive comment about what we are doing. Your input helps us continually improve our processes and the way we communicate and work.

If you would like to raise a concern or provide feedback, you can contact us at:

Email: info@cakeindustries.co.uk

Telephone: 020 8659 0583

How we handle concerns or complaints

If you raise an issue with us, we will:

• Acknowledge your message within a reasonable timeframe.
• Review the details and request further information if needed.
• Investigate the matter fairly and proportionately.
• Provide a clear response outlining our findings and any steps we will take.
• Keep you informed throughout the process until the matter is resolved.

Escalation to the ICO

If you are dissatisfied with our response or believe your data protection rights have been infringed, you may raise the matter with the UK’s data protection regulator, the Information Commissioner’s Office (ICO):

Website: www.ico.org.uk/concerns

Telephone: 0303 123 1113